american cancer society

Metanomics Show: Nonprofits in Second Life, Mon. April 28th, 11 A.M. PST/SLT

penguin kuhn — Sun, 27 Apr 2008 23:22:04 -0600

Tomorrow, April 28th at 11 A.M. PST/SL, Robert Bloomfield and Metanomics hosts Susan Tenby (aka Glitteractica Cookie) of TechSoup, and the American Cancer Society's Randal Moss, Director of the Futuring and Innovation Center.

SLNN Profiles the American Cancer Society

rikomatic — Wed, 07 Nov 2007 08:16:52 -0700

The SLNN has a nice write-up about the American Cancer Society's activities in Second Life beyond the Relay for Life. It's a good summary of how an effective real world non-profit is learning now to leverage Second Life's strengths to reach their target audience and promote their cause. RC Moss of the ACS noted that, "Anyone who will be a success in SL has to understand SL the culture, the technology. Know what you as an NGO want to get out of your SL experience." Moss explained, "I always look to our RL success and imagine new ways to transfer programs and mission delivery into SL."

Read the whole article here.

Cancer Survivor's Wall of Fame in SL benefits the American Cancer Society

Glitteractica_Cookie — Fri, 27 Apr 2007 20:30:58 -0600

I participated in a very powerful event in-world today. Chablis Crabgrass put together a wall of fame, honoring cancer survivors. I am posing here with my split screen RL/SL photo as an honoree. In June, I will be 10 years in remission. This was a wonderful use of SL
The event benefitted SL Relay for Life

Infinite Vision Media announces pro bono SL marketing services for non-profits

rikomatic — Fri, 27 Apr 2007 09:39:58 -0600

I just got word that Infinite Vision Media is launching a Social Responsibility Initiative, an effort to allow non-profit and academic institutions to benefit from Infinite Vision's SL marketing and networking expertise. IVM's is launching this new initiative at the same time that they announce the creation of the American Cancer Society's headquarters in SL created by IVM.